A.K. A Coach and Company Logo

Build a Better Workplace with Everything DiSC®.

About Us

Annie Kirschenmann Headshot
Everything DiSC® expert Annie Kirschenmann, M.S., BCC

Are you here exploring how you can build a stronger team? A healthier organization? A more motivated staff? Or perhaps to develop your leaders – current and/or emerging? Help your managers to be more effective? Create a thriving effective sales force? Or maybe it's that profit killer - staff conflict that you'd like to find an effective way to handle?

A.K. A Coach and Company has been supporting the success of businesses like yours for almost 20 years. Our goal is to help organizations thrive by inspiring people to grow, stretch and express their full potential. We're all business about your bottom line - and we also love to have fun in the process, because that makes it easier to come to the office!

We’ve been using DiSC in training, coaching and consulting since the 1990’s (DiSC® Classic); the powerful and impressive Everything DiSC® since it was released. Whether you know exactly what you want or would like to explore, we’ll help you find the right Everything DiSC® program for your company's needs.

Based in North Dakota and Orlando, FL, we work across North America and around the globe.

Your success is our business. You can do this. We can help.

Board Certified Coach: Specialty Executive/Corporate/Business/Leadership Center for Credentialing and Education, Inc.
Accredited Facilitator Five Behaviors of a Cohesive Team™, Wiley
M.S. Master of Science in Dance/Movement Therapy; Hunter College, NY, NY
B.A. Bachelor of Arts in Psychology; Macalester College, St. Paul, MN, Magna Cum Laude, with Honors; including certificate from the University of London's Goldsmith's College and the Laban Centre
BC-DMT Board Certified Dance/Movement Therapist; American Dance Therapy Association
NCC Nationally Certified Counselor; National Board for Certified Counselors,
Certified Corporate Business Coach; Corporate Coach University
Train the Trainer Certification; Peak Potentials Training
Neuro-Linguistic Programming Certified Practitioner Peak Performance Corp & Eastern NLP Institute

Chasing Your Tail? Contact us!
20 Minutes to Business Insights Join Me!
Here Comes Gen Z 20 Mins to Biz Insights

Testimonials for A.K. A Coach And Company

  • Coach Annie is an excellent teacher with loads of real world experience. She showed us in one day loads of very important information that will last a lifetime. I walked away from her class with a new perspective on my leadership abilities and where I needed to improve. Very highly recommended.

    Joey MarinoWhipple Auction and Realty, Inc.
  • The DiSC® assessment has helped me to understand and appreciate my own as well as other colleague's styles and has greatly enhanced communication in our workplace.

    Robert SimmonsSenior Executive Partner, International Certification Services, Inc.
  • Annie's presence simply ignites collaboration. Her inviting presentation and expert mix of content and experiential application evoke passion and purpose. I love her work!

    Kathlyn Hendricks, Ph.DAuthor of Conscious Loving and Lasting Love
  • I really was fortunate to have the time. . . with you working with the DiSC® program. The program and you truly rock. It helped me to grow in ways I did not anticipate and it helped me to understand myself better as well.

    Linda DammelRolling Hills Ranch
  • Annie has facilitated several visioning sessions for us. She has artfully assisted us to merge our diverse ideas and perspectives into a coherent vision for the future of our programs. Her skills include positive energy in a group, patience and grace under pressure, and gentle leadership in a non-threatening manner. We offer our recommendation.

    Thomas CierpkaManaging Director, IFOAM

Our Solutions

  • Everything DiSC® Work of Leaders

    One of the most powerful leadership development tools in the field.

    Using the framework of Vision, Alignment, and Execution, Work of Leaders encourages leaders to understand their own leadership behaviors and how these behaviors impact their effectiveness. Rich, compelling narrative adds depth to the data and strong visuals support the learning process by
    illustrating key messages.

    Consistently thought-provoking, Work of Leaders stimulates fresh conversations and perspectives regardless of the leader’s knowledge or experience. It’s an opportunity for leaders at all levels of learning to reflect on how they approach each step of their work. In addition, Work of Leaders encourages reflection and discussion about the team and the organization.

    It helps leaders take action with personalized tips and strategies that give clear direction and are easy to apply. Context-specific feedback and developmental steps and helpful narratives show how progress can be made in real life.

  • Everything DiSC® Workplace

    The tool is workplace-specific with in-depth information, including tips, strategies, and action plans to help participants become more effective and develop more productive working relationships at any level in the company.

  • Everything DiSC® Sales

    Help your salespeople connect better with their customers by understanding their DiSC sales style, understanding their customers’ buying styles, and adapting their sales style to meet their customers’ buying styles.

    DiSC Sales is a classroom training that combines online prework, engaging facilitation with contemporary video, and online follow-up to create a personalized learning experience.

  • Everything DiSC 363® for Leaders

    Combines the best of 360s with the simplicity and power of DiSC®, plus three personalized strategies for improving leadership effectiveness. For anyone who wants to use 360° feedback as part of their leadership development, whether an emerging leader or an experienced executive. It's an easy report to understand.

    Takes the sting out of 360 feedback. For many leaders, 360s can be a frustrating experience. At best, open-ended comments can be unfocused and unhelpful. At worst, they’re a way to anonymously take a jab at a colleague. And ultimately, they can even derail the learning process. With the exclusive selectable comments feature, CommentSmart, raters can give focused, balanced, constructive feedback—that the leader can actually use.

    Everything DiSC 363 answers the "now what" question by giving leaders
    their next steps with the three things they can focus on now—strategies to improve their leadership
    effectiveness immediately.

  • Everything DiSC® Management

    Teaches managers how to bring out the best in each employee. They learn how to read employee styles and adapt their own styles to manage more effectively.

    The profile is management-specific with in-depth information, including tips, strategies, and action plans to help managers become more productive and establish better working relationships with directs.

  • Everything DiSC® Productive Conflict

    Everything DiSC® Productive Conflict transforms uncomfortable encounters into stronger relationships.

    Workplace conflict is inevitable. Everything DiSC® Productive Conflict helps learners improve self awareness around conflict behaviors. Rather than focus on a step-by step process for conflict resolution, Everything DiSC Productive Conflict helps learners curb destructive behaviors so that conflict can become more productive, ultimately improving workplace results and relationships. By increasing self-awareness around conflict behaviors, Everything DiSC Productive Conflict helps learners effectively respond to the uncomfortable and unavoidable challenges of workplace conflict.

    The DiSC® Comparison Reports are a key feature in leveraging 1:1 understanding between staff members in this program.

  • Leadership Presence and Brand

    Who are you? What kind of leader do you choose to be? When you are no longer in a leadership role, how do you want to be remembered? What do others notice about you?

    So much of how we show up as leaders is job-driven; the expectations of the results we need to deliver can often define who we are as leaders.

    Let’s get you out ahead of that. Show up as the leader you really WANT to be; not just in the way the job demands.

    Get more information: http://www.akacoachandcompany.com/#xl_xr_page_leadership

  • Building Cohesive, High Performing Teams - 5 Behaviors of a Cohesive Team, Powered by DiSC

    Your Team Can Do Better

    THE FIVE BEHAVIORS OF A COHESIVE TEAM is an assessment-based learning experience that helps individuals and organizations reveal what it takes to build a truly cohesive and effective team in the most approachable, competent, and effective way possible. Powered by Everything DiSC®, the profiles help participants understand their own DiSC® styles. Bringing together everyone’s personalities and preferences to form a cohesive, productive team takes work, but the payoff can be huge—for individuals, the team, and the organization.

    Annie is an Accredited Facilitator for 5 Behaviors of a Cohesive Team.

Everything DiSC® Certification

Choose your learning format:

Everything DiSC Workplace® Certification


Everything DiSC Workplace Certification is your best resource to gain foundational knowledge and tools for facilitating Everything DiSC. Designed with your busy schedule in mind, this online course gives you the flexibility of self-paced learning, paired with live-collaborative sessions led by Wiley’s expert trainers.

Increase your confidence and competence in delivering Everything DiSC Workplace in your organization. This course offers rigorous new content on the principles of the DiSC® model and the supporting research. During the live sessions, you will practice facilitating small groups and explore challenging scenarios that could arise during workshops. You’ll also learn how to keep Everything DiSC alive within your organization by creating a culture of DiSC and explore MyEverythingDiSC, the mobile-friendly, interactive learning portal that is exclusive to Everything DiSC.

This program Includes:

  • Four modules of self-directed and live collaborative learning (each requiring three to five hours of time per week), conducted over a four week period
  • Active knowledge checks to help participants assess how well they understand the content and to improve learning and retention
  • Final Certification exam (self-directed/graded activity)

Start your journey toward building your confidence and competence in effectively delivering Everything DiSC Workplace!

Upcoming Classes

  • January 03 – January 31, 2019

    Live Sessions each Thursday from 9:00 - 10:30 am CT
  • January 22 – February 19, 2019

    Live Sessions each Tuesday from 8:00 - 9:30 am CT
  • February 06 – March 06, 2019

    Live Sessions each Wednesday from 5:00 - 6:30 pm CT
Take the next step!
Workplace Certification

Everything DiSC® Certification

In Person

This intensive in-person course provides group learning and collaborative activities to guide you in exploring all the Everything DiSC Profiles including Workplace, Management, Sales, Work of Leaders, and the Everything DiSC 363 for Leaders.

  • Experience the Everything DiSC assessment process and receive personalized profiles.
  • Deepen your expertise about the theory and research behind Everything DiSC, including how to use the research to address common questions from your participants.
  • Get a high-level overview of the tools available in the Everything DiSC facilitation materials and apply them to real-world scenarios.

Upcoming Classes

  • January 08 – January 09, 2019

    Two days of live facilitated learning in Minneapolis
  • February 12 – February 13, 2019

    Two days of live facilitated learning in Minneapolis
  • March 05 – March 06, 2019

    Two days of live facilitated learning in Minneapolis
  • April 02 – April 03, 2019

    Two days of live facilitated learning in Minneapolis
  • May 21 – May 22, 2019

    Two days of live facilitated learning in Minneapolis
Take the next step!
Workplace Certification

Featured Skills

  • Executive Coaching
  • Leadership Coaching and Development
  • Coaching Entrepreneurs
  • Team Coaching
  • Leadership Presence and Brand
  • Communication
  • Change Management
  • Innovation
  • Team Development
  • Strategy
  • D style

    People with this style are direct. They're outspoken with their opinions and aren't afraid to be forceful.

    C style

    People with this style take a logical, systematic approach to their work and pride themselves on accuracy.

  • i style

    People with this style are bold and driven. They describe themselves as risk-takers and like to be at the center of the action.

    S style

    People with this style are gentle and accommodating. They are patient with mistakes and very considerate of feelings.

  • D style

    People with this style are direct. They're outspoken with their opinions and aren't afraid to be forceful.

    i style

    People with this style are bold and driven. They describe themselves as risk-takers and like to be at the center of the action.

  • S style

    People with this style are gentle and accommodating. They are patient with mistakes and very considerate of feelings.

    C style

    People with this style take a logical, systematic approach to their work and pride themselves on accuracy.


  • 5 Behaviors of Cohesive Team Accredited Facilitator: DiSC and All Types
  • Board Certified Coach: Executive, Business, Corporate, Leadership
  • Everything DiSC Authorized Partner
  • National Certified Counselor