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Everything DiSC® for better conversations, stronger teams & relationships.

About Us

Jennifer Britton Potentials Realized Headshot
Potentials Realized Founder, Everything DisC Parnter, Jennifer Britton, MES, PCC

Success in today's business context depends on results, relationships and self-awareness. Are you looking to build your team's relationships and boost their results? Looking to support individuals or groups in enhancing their awareness about their style and impact?

Since 2004 we have partnered with organizations, their leaders and teams across Canada, the US, and 16 other countries globally to boost their results. An award winning program design and coaching firm, Potentials Realized, is a Toronto-based performance improvement company, offering in-person and virtual coaching, training and consulting solutions. We have worked across a variety of industries from financial services, to health care, sales, education to safety. Our clients range from private and public sector to non-profit organizations. Our work has been recognized with a Prism Award for Excellence in Coaching from the International Coach Federation, in support of building a coaching culture with one of our health care clients.

Creating a customized solution for enhanced results and relationships is key in our partnership with client organizations.

Potentials Realized founder, and Everything DiSC partner, Jennifer Britton brings more than 25 years of team development experience, specializing in virtual and global team issues. A former manager with the United Nations, Jennifer is also the author of Effective Virtual Conversations (2017), Effective Group Coaching (Wiley, 2009) and From One To Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013) . We specialize in team, coaching and virtual programming.

We would welcome collaborating with you to design an Everything DiSC or Five Behaviors solution that works best for you. Whether it is a one-day team engagement, inclusion of the Everything DiSC into your leadership development programming, or individual, team or group coaching support, we look forward to discussing your needs.

Many of our programs include an optional coaching component to boost transfer of learning and sustainability. Whether you are looking for individual coaching services for senior leaders, group coaching for new leaders, or a team coaching engagement for a highly visible team, we work with a wide variety of ICF-credentialed coaches globally.

I hope that you will take a few minutes to explore our different offerings, and that you will reach out to set up a conversation about how we can help you achieve your team and leadership goals.

Testimonials For Potentials Realized

  • Exciting, interactive and a fun way to get to know your co-workers.

    Team member, Customer Service Organization
  • I highly recommend other teams to do this.

    Team Member, Social Services
  • Facilitates understanding of self and others, communication that is necessary to a functional team.

    Team Member, Consumer Packaged Goods


  • Everything DiSC Workplace

    Everything DiSC Workplace is the starting place for most teams or individuals who are looking at incorporating the DiSC into raining or coaching, It provides teams and individuals with the opportunity to learn more about their own unique styles and preferences.

    Everything DiSC ®Workplace is classroom training (in person or virtual) that uses online pre-work, engaging facilitation with contemporary video, and online follow-up to create a personalized learning experience.
    ​Participants understand and appreciate the styles of the people they work with. The result is more effective and productive working relationships.

    Everything DiSC Workplace focuses on:
    - Discovering Your DiSC Style
    - Understanding Other Styles
    - Building More Effective Relationships
    It also includes an Optional People-Reading Module which is useful for understanding quickly those you interact with (customers/clients/stakeholders).

  • Everything DiSC Work of Leaders

    Everything DiSC Work of Leaders® approaches leadership as a one-to-many relationship, as opposed to the one-to-one relationship explored in Everything DiSC Management. It focuses on tangible steps directed at leading a group or organization toward desired outcomes.

    Using the framework of Vision, Alignment, and Execution, Work of Leaders® encourages leaders to understand their own leadership behaviors and how they impact their effectiveness. Rich, compelling narrative adds depth to the data and strong visuals support the learning process by illustrating key messages.

  • Everything DiSC Sales

    Sales teams benefit from understanding their own styles, and the styles of their customers. We have worked with several sales teams to help them expand their awareness using the Everything DiSC.
    Similar to other Everything DiSC programming, the modular approach allows us to customize the training. Training is multi-media rich and immediately applicable.
    Sessions range from 4.5 hours (in-person or virtual) to one or two day sessions, supplemented with customized support for your sales teams.
    Contact us for more information regarding the Everything DiSC Sales and Workplace Solutions.

  • Team Development Support: Team Building, Team Coaching, Retreats, Workshops

    Teams are the engines of organizations today! We offer a range of customized team supports - from one day retreats (virtual and in person) to six month team coaching engagements. We use a variety of tools to support teams with their best work - From the Five Behaviors, to the Team Diagnostic Survey, or StrengthsFinder we will customize a solution with you.

    Programming for teams can be delivered in-person or virtually.

    Potentials Realized founder has spent the better part of the last 3 decades either leading global teams or supporting them. We have a strong track-record of working with teams from health care, to social services, design to financial services. Several of our programs have won awards including a Prism Award for Excellence in Coaching (2016).

  • Coaching Skills Training - Coaching Skills For Leaders, Group and Team Coaching Skills Training

    Potentials Realized founder, Jennifer Britton, has literally written the books on Group and Team Coaching. We offer a range of coaching skills training - from Coaching Skills for Leaders to ICF approved Continuing Coach Education (Group Coaching Essentials, Group and Team Coaching Intensive) or Mentor Skills Training.
    Jennifer is the author of Effective Group Coaching (Wiley, 2009) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013). These books are being used by coach training schools and university programs as a required and recommended text around the world.

  • Leadership Development - Training, Coaching and Mentoring

    From designing and delivering one-off webinars for leaders on a range of topics (team development, communication, virtual team leadership) to partnering with you to design and deliver a series of leadership modules, we bring experience in both classroom-based and virtual learning. We offer both customized solutions as well as in-house programming through our Teams365 series.
    We specialize in team leadership issues, as well as virtual and remote teams, and global teams. Many leadership programs are supported by coaching (executive, team or group).
    Potentials Realized founder, Jennifer Britton, brings more than 13 year experience in leading teams virtually with the United Nations and other global organizations. Since founding Potentials Realized in 2004, she has worked with several organizations to help them equip their leaders in enhanced leadership, and virtual/remote team leadership.
    Please contact us to set up a conversation to explore how we could support your leadership needs

  • Virtual Facilitation and Virtual Train-the-Trainer

    Potentials Realized has offered Virtual Train-the-Trainer support for leaders and facilitators who need to translate their classroom base work, to the virtual realm. We have offered facilitation skills training for more than 15 years, and virtual facilitation skills training through the Virtual Facilitation Skills Intensive since 2013, and the Group Coaching Essentials program since 2006.
    Whether you have a team of leaders who need to boost their skills in leading virtual meetings, or a team of trainers who need to boost engagement in their conference calls, contact us to discuss your needs.
    Jennifer Britton, Potentials Realized founder, is the author of Effective Virtual Conversations. Contact us for bulk purchases for your trainers or leaders. More information at http://www.EffectiveVirtualConversations.com.

Featured Skills

  • Team Development
  • Coaching: Executive/Team/Group
  • Virtual Training Facilitation
  • Leadership Consulting
  • Global and Virtual Team Support
  • Train-the-Trainer and Coach-the-Coach
  • Mentoring
  • Strategic Planning
  • Change Management


  • Everything DiSC Authorized Partner
  • Authorized Partner Five Behaviors
  • Professional Certified Coach, ICF
  • CPT - Certified Performance Technologist - ISPI