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Turning Good People Into Teams of Fully Engaged Top Talent Since 1975

About Us

Bob Moore, CMC, photo
Bob Moore, CMC, The Effectiveness Coach® and CEO Of Effectiveness, Inc

Are You The Owner Of A Small Business, Sales Team Leader, Or The Person Responsible For Turning Your Company’s Employees Into Fully Engaged Top Talent?

Are You Seeking Do It Yourself Or Done With You Learning And Development Resources That Will Optimize Leadership, Management, Sales, And Team Effectiveness?

If So, You Have Come To The Right Place.

Hi, I Am Bob Moore, CEO And Chief Optimizer At Effectiveness, Inc And Managing Principal Of The Talent Management Institute. For Over 30 Years My Team And I Have partnered With Hundreds Of Organizations In Dozens Of Industries Including Education, Government And Non-Profit Organizations who want to achieve a massively transformative purpose by turning their good people into teams of fully engaged top talent.

You Are Probably Here Because You Are Looking For Cost-Effective, Easily Implemented Solutions To Your Talent Development Challenges. I Invite You To Take A Look Around And Be Sure To Click On The “SOLUTIONS” Tab At The Top Of The Page.

We Welcome The Opportunity To Serve You And Assist You To Discover Which Everything DiSC® Solution Best Fits Your Unique Situation. Use The Link Below To Schedule A Complimentary Phone Strategy Session With Me Or Call: 919-439-5811.


I look forward to our call.

About Bob Moore

Bob Moore, Founder And CEO Of Effectiveness, Inc. Is A Certified Management Consultant And Certified Master Coach, Founding Member Of Coachville And The International Coach Federation. He Is An Internationally Recognized Authority In The Use Of Profiles And Assessments Since 1975.

Bob Has Over 30 Years Experience Facilitating Team Development And Implementing Comprehensive Talent Management Systems That Turn Good People Into Teams Of Fully Engaged Top Talent. He Is The Author Of The Book, Turning Good People Into Top Talent And Over 700 Articles And Papers On Optimizing Leadership And Team Effectiveness.

Bob Is The Managing Principal Of The Talent Management Institute Which Provides Profiles And Learning Resources For Turning Good People Into Top Talent. In Addition To A Wiley Authorized Partner Providing The Five Behaviors Of A Cohesive Team™ And The Everything DiSC™ Profiles And Facilitator Kits, He Also Provides Done-With-You Services To Training And Development Professionals Including The Effectiveness Coach® Approach And The Sales Management Effectiveness™ Process.

Bob And His Team Welcome The Opportunity To Serve You.

Testimonials For Effectiveness, Inc

  • If your team lacks luster and needs improvement then Bob Moore has the right ingredients to assist you in polishing them into a high-performing team. We worked with Bob for over six months. In that time, we've learned (among other things) how to better communicate resulting in increased productivity. If you need to rejuvenate your team, hire Bob.

    Ed Roberts Director
  • In the area of organization development, Bob is a pro. He has worked with me on multiple projects to achieve organizational transformation. His unassuming style facilitates learning, understanding, and forward progress.

    Jim Kissane CEO and President
  • Bob’s work ethic is impeccable. He’s willing to do whatever it takes to make sure clients get the results they’re looking for. Bob is an outstanding consultant and coach, asks great questions, listens skillfully and designs custom solutions that address the specific needs of each client. He has the highest integrity and professionalism.

    Meredith Bell President
  • Bob’s work with my staff paid immediate dividends. Top Talent techniques and coaching made my team stronger and me happier. I was able to tailor the program to meet the specific needs of key team members and help them grow. A true win-win experience.

    Harvey Schmitt CEO
  • Bob’s knowledge in the optimization field is second to none. His thoughtful, engaging and systematic approach using the Everything DiSC and Five Behaviors of a Cohesive Team Profiles has my group humming. I am a better leader and my office provides improved service.

    Charles Perusse Agency Director,


Everything DiSC® Certification

Choose your learning format:

Everything DiSC Workplace® Certification


Everything DiSC Workplace Certification is your best resource to gain foundational knowledge and tools for facilitating Everything DiSC. Designed with your busy schedule in mind, this online course gives you the flexibility of self-paced learning, paired with live-collaborative sessions led by Wiley’s expert trainers.

Increase your confidence and competence in delivering Everything DiSC Workplace in your organization. This course offers rigorous new content on the principles of the DiSC® model and the supporting research. During the live sessions, you will practice facilitating small groups and explore challenging scenarios that could arise during workshops. You’ll also learn how to keep Everything DiSC alive within your organization by creating a culture of DiSC and explore MyEverythingDiSC, the mobile-friendly, interactive learning portal that is exclusive to Everything DiSC.

This program Includes:

  • Four modules of self-directed and live collaborative learning (each requiring three to five hours of time per week), conducted over a four week period
  • Active knowledge checks to help participants assess how well they understand the content and to improve learning and retention
  • Final Certification exam (self-directed/graded activity)

Start your journey toward building your confidence and competence in effectively delivering Everything DiSC Workplace!

Upcoming Classes

  • January 05 – February 02, 2018

    Live session each Friday from 10:00 – 11:30am CT
  • February 01 – March 01, 2018

    Live session each Thursday from 9:00 – 10:30am CT
  • March 09 – March 30, 2018

    Live session each Friday from 2:00 – 3:30pm CT
Take the next step!
Workplace Certification

Everything DiSC® Certification

In Person

The in-person, Everything DiSC Workplace® Certification begins with online, self-directed learning and culminates in two days of practical application facilitated by Wiley's expert trainers. With Everything DiSC Workplace® Certification, participants will:

  • Gain expertise in the Everything DiSC® model and supporting research
  • Discover how to apply the Everything DiSC Workplace reports to daily interactions
  • Customize the Everything DiSC Workplace program to meet specific participant needs
  • Navigate challenging scenarios that could arise during a workshop or coaching session
  • Create strategies to promote a DiSC®-based culture
  • Explore MyEverythingDiSC® and discover how to utilize it as an ongoing development tool
This course is held at the Education Center in Minneapolis, MN or in London, England.

Upcoming Classes

  • December 05 – December 06, 2017

    Two days of live facilitated learning in Minneapolis
  • January 23 – January 24, 2018

    Two days of live facilitated learning in Minneapolis
  • February 27 – February 28, 2018

    Two days of live facilitated learning in Minneapolis
  • March 27 – March 28, 2018

    Two days of live facilitated learning in Minneapolis
Take the next step!
Workplace Certification


Be my guest at a PXT Select showcase. Take an in-depth look into the program and discover how you can use PXT Select in your organization. Select a city below to learn more.

Featured Skills

  • Optimizing Sales Management Effectiveness
  • Optimizing Management Effectiveness, Developing Coach-based Team Leaders
  • Optimizing Leadership Effectiveness by Developing Work of Leaders™ Skills
  • Creating a Trust-based Culture and Working Relationships Between All Employees (Team Members)
  • Executive and Team Leadership Coaching
  • Strategy and Executive Team Development Facilitator
  • Organizational Transformation Consulting
  • Contact Bob@Effectiveness.com Or Call 919-439-5811 For A Complimentary Phone Strategy Session


  • Authorizes Everthing DiSC Partner
  • Certified Managment Consultant
  • Authorized Partner Five Behaviors
  • Founding Member CV and Certified Mentor Coach
  • Master Certified Coach