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  • Kitchener - Cambridge - Waterloo
  • London
  • Montreal
  • Toronto

Desire2Lead

Founded in 2017, Desire2Lead is a leadership consultancy dedicated to empowering individuals and organizations to lead with emotional intelligence, clarity, and purpose. We help leaders unlock their full potential, build high-trust teams, and create inclusive cultures where people thrive.

At Desire2Lead, we don’t just inspire change — we drive it. Our proven approach blends emotional intelligence with purpose-driven strategies to cultivate confident, compassionate, and high-performing leaders. From executive coaching to customized training programs, we equip teams with the mindset, habits, and tools they need to lead with clarity and achieve meaningful, lasting results. Empower your leaders. Transform your organization. This is where emotional intelligence meets purpose-driven growth.

With the power of Everything DiSC® Personality Assessments, we help leaders deepen self-awareness, sharpen emotional intelligence, and adapt their communication for greater impact. By understanding behavioural styles, teams learn to navigate differences, strengthen collaboration, and build the resilience needed to thrive in today’s dynamic and distributed workplace.

The Global Impact of a Powerful Network

  • 10 Million+

    Learners
  • 150,000+

    Organizations
  • 70+

    Countries and 18 Languages
  • 3,000+

    Authorized Partners
  • 97%

    Global Satisfaction

"When we looked at Wiley and the 35+ years of research-backed assessments, the breadth and depth of the tools, and the training both before and during our induction into the Partnership…That combination and the eco-system of all those things are really what made the decision very easy for us to make.”

Sanel Kostic

Everything DiSC Authorized Partner since 2018