TruCore is a sales consulting firm that works shoulder-to-shoulder with our clients to increase sales utilizing award-winning tools and proven practices. Using the best tools available in the industry, TruCore implements sales consulting programs to generate Sales Team Evaluations, Prospective Sales Talent Assessments, Sales Training and Sales Coaching. We also do one-on-one coaching for business leaders and financial advisors and work with firms to create highly cohesive teams with a focus on financial advisors and registered investment advisors (RIA's). Rob is the founder & owner of the sales consulting firm TruCore, working with business leaders, management teams, and groups. His approach to sales consulting and sales coaching involves working directly with business owners and leaders to assess their needs and subsequently applying his deep business experience and relationship building expertise to help clients meet their extraordinary potential.